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m88 casino signs six more hotels to upgrade its own brand light asset export strategy

2018-04-13

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April 11,m88 casino Group’s hotel industry is stepping up its efforts in brand export and “light asset” strategy development、Go to six more cities,Successfully signed six new private brand output management projects including the overseas project-Guihe Platinum Hotel in Kuala Lumpur, Malaysia。This move not only marks the m88 casino hotel industry’s active response to the national “Belt and Road” strategy、Develop new achievements in developing countries along the route,It also means that m88 casino Group accelerates the adjustment of industrial structure、Achieve "asset-light" development and obtain comprehensive upgrade。

The hotel management projects signed by m88 casino Hotel at this signing ceremony are in addition to the Guihe Platinum Hotel in Kuala Lumpur, Malaysia,Also includes Yanchuan Yulang Platinum Hotel located in Yan'an, Shaanxi、The Xining Platinum Hotel is located in the National Biotechnology Industrial Park in Xining, Qinghai、Jiangxi Longhu Mountain Platinum Resort Hotel located in Longhu Mountain Fairy City Scenic Area、Jinan Weilan Platinum Q Hotel located in Jinan West High-speed Railway Station Square、A total of six brand output management projects of Lianyungang Kunrong Platinum Q Hotel located in Lianyungang Cultural Tourism and Commercial Complex Project。

“With the rapid development of m88 casino Hotel Group’s self-operated brands,We will focus more on the light asset model,Improve hotel operation and management capabilities,Accelerate the output of self-owned hotel brand management。Strive to establish the international competitive advantage and market position of Chinese hotel brands。”The person in charge of m88 casino International Hotel Management Group pointed out,"As a global investment、Diversified multinational Fortune 500 company,Hotel operation has become one of the key industry sectors of m88 casino Group,It is also an important part of m88 casino’s strategy to comprehensively enhance the development of its main real estate business。We will actively promote the coordinated development of m88 casino Group’s industries,Support m88 casino’s ‘big infrastructure’、Big Finance、Big Consumption’ Integrated Development of Diversified Industries”。

As planned,The six hotel projects signed this time will be opened one after another in the next one to two years。Currently,m88 casino hotel brand output management projects have reached 36,In addition to being distributed in many key cities and well-known tourist attractions across the country,Also includes Cambodia、Many countries including Thailand and Malaysia。

The Guihe Platinum m88 casino in Kuala Lumpur, Malaysia signed this timeExcellent location 5 minutes’ drive from Kuala Lumpur’s iconic Petronas Twin Towers,Building area is m88 casino 4.70,000 square meters,Has m88 casino 500 rooms of various types,Estimated to open in 2020;Yanchuan Yulang Platinum m88 casinom88 casino in Yanchuan City Square, Yan'an City, Shaanxi Province,Building area is about 4.70,000 square meters,Has about 255 guest rooms of various types,Estimated to open in 2019;Xining m88 casino Platinum HotelNational industrial park m88 casino in Xining, Qinghai,Building area is about 4.20,000 square meters,Has about 350 guest rooms of various types,Estimated to open in 2020;Jiangxi Longhushan Platinum Resort m88 casinom88 casino in Longhu Mountain Fairy City Scenic Area,Has about 200 guest rooms of various types,Estimated to open in 2020;Jinan Weilan Platinum Q m88 casinom88 casino in Jinan West High-speed Railway Station Square,Building area 6500 square meters,Has about 100 rooms of various types,Estimated to open at the end of 2018;Lianyungang Kunrong Platinum Q m88 casinom88 casino in Lianyungang Cultural Tourism Commercial Complex Project,Building area 1.50,000 square meters,Has about 180 guest rooms of various types,Estimated to open in 2019。