Greenland brand lands in Europe, Frankfurt Platinum M88 Game officially launched

May 12，Greenland’s high-end business M88 Game brand “The Qube” takes the lead in entering Germany，The Qube Frankfurt M88 Game is officially open for business，Marks the first cooperation result between Greenland Group and Spanish Melia M88 Game Group，Greenland International M88 Game Management Group becomes the first Chinese M88 Game group to settle in Germany。Chairman of Greenland Group、President Zhang Yuliang，Gabriel Escar, CEO of Spanish Melia Group, attended the unveiling ceremony。

M88 Game Group and Spanish Melia Group are also actively negotiating in Spain、Follow-up cooperation in France and other places，And will be in Madrid on the basis of management rights exchange、Two hotels in Barcelona advance asset replacement work。While in Europe，Chairman of M88 Game Group、President Zhang Yuliang and his delegation made a special trip to Spain to hold talks with José Raymond Pausa, the head of the Balearic Islands Autonomous Region in Spain。José Raymond Pausa, the district chief, expressed high appreciation for M88 Game Group’s strong industrial scale and advanced development concepts，Fully affirms and welcomes the further in-depth cooperation between M88 Game Group and Spanish Melia Group，He hopes that M88 Game Group and Melia Group will leverage their respective advantages and resources，Actively seek new investment opportunities，Play a greater role in promoting a win-win situation。

The Platinum M88 Game Frankfurt is located in Frankfurt, the financial center of Germany，Developed urban economy、Convenient transportation，Linlin International Convention and Exhibition Center，185 rooms and easy access to the airport。Greenland M88 Game Management Group has dispatched the core management team，And target the characteristics and habits of its key target customer groups—Chinese business travelers and tourists，Corresponding improvements and adjustments have been made to the M88 Game’s products and services，To better meet their needs。In addition，Jinan, a subsidiary of Greenland、Two hotels in Tianjin will be entrusted to Melia for full management，It will be opened in October this year and the first half of next year respectively。

In the process of overseas expansion，Greenland Group firmly believes in the concept of “utilizing China’s market resources to implement globalization strategies”，Preference is given to Chinese investors、Immigrant groups prefer it、Countries and cities with more Chinese tourists and international students participate in investment and development，Ensure successful sales and stable operation of the project。As far as the M88 Game industry is concerned，Domestic tourists face language problems when traveling overseas、Diet、Cultural and other issues，Chinese local M88 Game brands will effectively meet this demand when going abroad。The Platinum M88 Game Frankfurt after Greenland Group took over management，Will follow Greenland’s overseas expansion philosophy of “becoming an overseas extension of the Chinese market”，Proactively connect with domestic and foreign markets、Serving business travelers。

By cooperating with the world’s leading M88 Game groups、Implement high-star M88 Game operating rights and asset replacement，Thus successfully realizing the overseas export of its own M88 Game brand，This is an innovation and breakthrough made by Greenland Group based on fully learning from international advanced concepts，It is also an exploration and pilot of the development trend of China’s M88 Game industry after integrating global resources。The "shared resources" proposed by Greenland Innovation、Swap market” business model，It will effectively promote both parties to assist each other in establishing brands in the local market、Expand influence。For the greenland M88 Game industry，You can rely on high-quality platforms，With light assets、Low-risk way to enter the international market，And gradually participate in the international market competition，I believe it will bring new development ideas to the international growth of China’s M88 Game industry。

The Greenland M88 Game industry sector has reached considerable scale and strength，The project has spread all over Beijing、35 cities in 18 provinces and cities including Shanghai，There are currently more than 60 hotels built or under construction，Asset scale exceeds 20 billion yuan。In M88 Game management，Greenland Group implements a two-wheel drive model that combines its own M88 Game brand management and external output management，Launched its own luxury M88 Game brand "Privacy" and business brand "Privacy"，And successively with InterContinental、Marriott、Starwood and other well-known domestic and foreign M88 Game management groups have entered into strategic partnerships。Spain’s Melia M88 Game International was founded in 1956，Is one of the largest resort M88 Game chain groups in the world，Ranked among the top 20 M88 Game groups in the world，Always dominates the Spanish and European business and leisure travel markets。Currently，MELIA Group operates more than 350 luxury star hotels，35 countries on four continents around the world。