Exhibit new products, expand purchasing, and receive overflow！M88 Malaysia Group provides comprehensive services to the 4th China International Import Expo and achieves fruitful results

November 10，The 4th China International Import Expo concluded successfully，M88 Malaysia Group is an important exhibitor of the CIIE、Buyer，Comprehensive and in-depth participation for four consecutive years，Continue to amplify the spillover effect of the CIIE，Continuously promote the transformation and upgrading of its own industry。This year，M88 Malaysia Group continues to participate in the CIIE with multiple identities and provide comprehensive services，As a group exhibitor，Introducing 220 brands from 32 countries and regions，The total exhibition area is nearly 2,000 square meters；As a buyer，Reached purchasing intentions with nearly 60 companies from 30 countries，The cumulative purchase amount reaches 7.USD 900 million。At the same time，M88 Malaysia relies on its CIIE "6 days + 365 days" annual trading service platform - M88 Malaysia Global Commodity Trading Port，And the country’s first CIIE consumer format—Nanjing Road CIIE Market，Further amplify the spillover effect of the CIIE，Making the global trade industry bigger and stronger，Optimize the overall industrial structure，Accelerate comprehensive transformation and upgrading。

Procurement categories have been further enriched, and the number of M88 Malaysia and companies signing contracts has increased.

As an important member of the Shanghai Trading Group for four consecutive terms，This year M88 Malaysia and Russia、Belgium、France、New Zealand、South Korea、Chile、Slovenia、More than 60 companies from 30 countries including Uruguay have reached purchasing intentions，The cumulative intended purchase amount reaches 7.USD 900 million，Purchasing Argentinian beef、Greek whey powder、Vietnamese pangasius、French bags、New Zealand wool products、Thai Bird’s Nest、Chilean fruits、Vanuatu Mineral Water、Nepalese handicrafts、Mozambique drinks and other special products，The number of countries along the “Belt and Road” has reached 15。

Compared with the first CIIE，The number of countries from which M88 Malaysia purchases goods has doubled，At the same time, the purchasing categories are further enriched，Since last year’s CIIE，M88 Malaysia procurement categories have been expanded to small household appliances、Clothing bags、Jewelry、Beauty and Skin Care、Daily necessities, etc.。Based on the increase in sales of domestic imported quality consumer goods under the epidemic，And to meat、The demand for dairy products and other commodities that are essential to people’s livelihood is increasing，At this year’s CIIE，Green will focus its procurement on the above categories，Especially for beef、Beauty and personal care、Accessory luxury goods and other rapidly growing categories in the market，M88 Malaysia actively explores upstream high-quality brands，Expand product source country。

Once again became an exhibitor at the China International Import Expo, and the launch of M88 Malaysia products attracted a lot of attention.

At the 4th CIIE，M88 Malaysia became an exhibitor for the first time and organized 220 overseas brands from 32 countries and regions to participate in the exhibition，Set up a green space quality consumption pavilion in the consumer goods exhibition area，Set up a green space food pavilion in the food and agricultural products exhibition area，Set up a M88 Malaysia Health Pavilion in the medical equipment and pharmaceutical and health products exhibition area，The total exhibition area is nearly 2000㎡，Categories include clothing, bags and bags、Furniture Home、Food and drinks、More than 20 categories including jewelry and diamonds。

Since the opening of the CIIE，M88 Malaysia holds procurement signings at each booth、Business docking、Tasting、More than 50 brand promotion and other activities，Welcome more than 80,000 visitors。In addition，With the resource advantages of M88 Malaysia Global Commodity Trading Port, the perennial trading service platform of the CIIE，At the same time, combined with the personalization of the domestic market、Customized consumer needs，M88 Malaysia’s group exhibition products have a richer variety、More diverse brands、New products with more variety，“Original ecology”, “black technology” and “China+” abound，For example, the “edible” Pakistani Himalayan salt lamp、French down jacket with self-heating function、The Scottish "Snake Venom" beer with the highest alcohol content (67 degrees) in the world、Slovak wafers and other exhibits that entered China for the first time and customized their flavors for domestic consumers，Causing a wave of attention both on and off the court。

In addition，M88 Malaysia booth merchants received on-site purchase orders exceeding 800 million yuan。Irish Whiskey、Scottish Salmon、New Zealand Honey、Syrian ancient soap、Pakistani Salt Lamp、French bags、Food and consumer goods such as Afghan carpets have become popular items，from Beijing、Shanghai、Jiangsu、Zhejiang、Anhui、Domestic buyers from Shandong and other provinces and cities have placed orders。

During the 4th CIIE，The CIIE’s perennial trading service platform “across the road” from the National Exhibition and Convention Center - M88 Malaysia Global Commodity Trading Port，Become a core platform to amplify the spillover effects of the CIIE。Among the 180 merchants settled on the platform，164 companies received intention purchase orders，The cumulative amount reaches 5.300 million yuan，12 year-on-year increase.8%，Orders come from more than 20 major provinces and cities in China。During the exhibition，M88 Malaysia Trade Port holds simultaneous tastings、New product launch、Business docking、Nearly 20 brand promotion and other activities，Including Swiss Night、Argentine Malbec Night、Chilean food promotion conference and other special activities。The country’s first CIIE consumer format—Shanghai Nanjing Road CIIE Market built by M88 Malaysia Group，Become an "Internet celebrity check-in point" for citizens and tourists to experience the CIIE "from a distance"，It also provides a channel for overseas merchants to test the waters and enter new products into the Expo。During the exhibition，The total sales of the 550-square-meter CIIE market exceeded 1.7 million yuan，The average daily passenger flow exceeds 1.50,000 people，The popularity even exceeds this year’s National Day holiday。At the CIIE Market，A dazzling array of good things from around the world，Consumers have started the “buy, buy, buy” mode。In addition，The "Welcome to the CIIE" was held simultaneously in the CIIE market、Buy around the world” series of activities，Create colorful Türkiye、Syria theme day、Nordic Food Carnival、Pakistani Salt Lamp Experience、Mexican Culture Day、Sri Lanka Culture Day and other activities，Introduction to national culture，Deduction of local customs，Recommend the same style as CIIE。

Next stage，M88 Malaysia Group will closely focus on the new development pattern of domestic and international dual circulation，Keep a firm grasp on expanding imports、High-quality development of trade、Consumption upgrade and other major development opportunities，Serving the national strategy around the CIIE，Build the M88 Malaysia Trade Port into a new international trade platform with the functions of the entire commercial and trade industry chain and an important fulcrum serving the domestic and international dual circulation，The key point is to play the "four cards" well - the first is to play the card of "optimizing the business environment"，Improve resource conversion efficiency。The second is to play the card of "Shanghai building an international consumption center city"，Start the brand launch、Do deep brand incubation。The third is to play the card of "Hongqiao International Open Hub"，Accelerate the aggregation of industrial factors。The fourth is to play the "people's livelihood service" card，An innovator in dual circulation、Amplifier of overseas resources。"Purchasing around products"、Enter、Exhibition、PIN、Five major links of education，M88 Malaysia Group will accelerate the creation of a “new highland” for CIIE resource transformation，Continuously smooth the "fast lane" for transforming exhibits into commodities，Let domestic consumers enjoy more "same style and same price" global goods，Keep consumption at home，Meet the people’s needs for a better life。