The overall economic growth is slowing down、Real estate control has not been relaxed in 2012,The market increasingly shows that the strong will always be strong,Large-scale benchmark real estate companies still perform impressively,And taking advantage of the situation, they are brewing business strategies under new demands,In order to achieve greater breakthroughs。Greenland Group recently announced its 2012 operating results,As a new Fortune 500 company,Greenland in its 20th anniversary year,On the basis of continuous leapfrog development in recent years,Growth momentum remains strong,Achieve annual business operating income of more than 243 m88 sport betting app yuan,An increase of nearly 39% over the previous year,Total profits and taxes are about 24 m88 sport betting app yuan,Exceeded the business goals set at the beginning of the year。Among them,Real estate business pre-sales amount exceeds 105 m88 sport betting app yuan、Pre-sale area is about 11.8 million square meters,ranked second and third in the national industry respectively。
“2012 is a milestone in the history of greenland development,It takes 20 years to complete the leap from 20 million to two 200 billion,Enter the world's top 500,Proof that Greenland is a company that dares to dream、Enterprises capable of realizing dreams。”Chairman of Greenland Group、President Zhang Yuliang leads the company to realize its first “greenland dream”,Then set the next goal,“In addition to targeting the ‘Top 200 World Enterprises’,Greenland will be committed to improving its soft power,Form world-class influence and value creativity in a larger pattern,Work hard for employees、Customer、Partners and society create value、Earn respect。This year’s m88 sport betting app area business target is set at 300 billion。”
Looking back on 2012,Zhang Yuliang thinks,Solving problems in m88 sport betting app、The "transformation concept" that breaks through bottlenecks is the internal engine that enables Greenland to maintain rapid growth despite the trend,“In recent years, Greenland has adhered to the ‘three adaptations’ in its m88 sport betting app - adaptation policy、Adapt to the environment、Adapt to the market,Implementing ‘Three Adjustments’—Adjusting Industrial Structure、Product structure、Region structure,The ability to cope with economic environment and industry fluctuations has been significantly enhanced。Current and next stage,We will also highlight the ‘three focuses’ – focus on key industries、Key areas and key products,By further improving industry、Concentration and energy levels of regions and products,Concentrate resources to achieve greater breakthroughs in key businesses。”
Key industries: real estate business exceeded 100 m88 sport betting app for the first time Financial industry plans for great development
Greenland’s industrial map,The real estate business still occupies a core and dominant position,And based on its forward-looking layout and mature business model, it shows a strong ability to resist risks、Sustainable development capability。In 2012, the pre-sales amount of the Greenland real estate sector exceeded 100 m88 sport betting app for the first time、Over 105 m88 sport betting app yuan,Ranked second in the national industry,Realized pre-sale area of approximately 11.8 million square meters,Ranked third in the industry,An increase of 38% and 43% respectively compared with the previous year。The project area under construction exceeds 52 million square meters,has spread to 70 cities in 25 provinces, municipalities and autonomous regions across the country and has started construction in Jeju Island, South Korea。
"For core industries,m88 sport betting app space continues to expand、While seizing the target market,In recent years, we have paid more and more attention to the optimization and innovation of business models,Effectively improve profitability、Competitiveness and sustainable development capabilities。"Zhang Yuliang said。Overview, several business models that Greenland has explored and formed are becoming increasingly mature and showing results。The first is the large-scale complex model。Greenland has previously made a big move into commercial real estate,Coordinated development of commercial offices and residential buildings、For different product types、Business type、Development rhythm、Optimize the ratio of rental and sales strategies,Has formed a set of profit models that adapt to development laws and its own actual conditions。The scale of holding business gradually expands and gradually enters the stage of large-scale opening and operation,Owned commercial properties exceed 3.5 million square meters,Development scale exceeds 20 million square meters。There are currently more than 60 hotels built or under construction,Asset scale exceeds 20 billion yuan,All over Beijing、35 cities in 18 provinces and cities including Shanghai,Covering high-end luxury、Vacation and leisure、Full range of business and economic products。Greenland International Hotel Management Group has become one of the largest hotel property owners and management operators in China。The second is super high-rise mode。The ultra-high-level strategy that has been rolled out in recent years is in product sales、Synchronous results have been achieved in brand building and other aspects,Nanchang、Xi’an、Zhengzhou、Beijing、“Greenland Center” in Guangzhou and other places has achieved good sales after its launch,The super high-rise brand "Greenland Center" is gradually taking shape as the leading and core role in Greenland commercial products,It has effectively promoted brand value-added and sales improvement。The third is the industry-city integration model。In line with the trend of regional economic upgrading and urbanization promotion,m88 sport betting app space is still in Hohhot、Nanchang and other places are exploring the implementation of the “industry-city integration” industrial park investment model,Leverage your own resource advantages and industrial operation capabilities,Building infrastructure、Introducing high-quality resources,Gain new development space by participating in the industrial and economic development of various regions。The fourth is to provide overall solutions for development, construction and management of super high-rise buildings。Greenland attempts to make a breakthrough in development model,Construction of the super high-rise building complex of the Beijing headquarters of Thailand Charoen Pokphand Group、Projects such as the construction of the new campus of Fudan University School of Management through EPC general contracting,Successfully realized the upgrade from "product output" to "intellectual output"。
For business priorities in 2013,m88 sport betting app space indication,On the one hand, we will continue to increase our focus on the real estate business,Sales target planned to increase by more than 30%;On the other hand,Greenland Financial Services Industry After Nearly Two Years of Market Practice,Continuously explore and improve business models suitable for your own development,Plan to increase investment in 2013,Focus on exploring the development of third-party financial management business,Expand fundraising、Both ends of investment,Enlarge the scale of capital operations、Improve profitability,Making the financial industry another important growth pole for enterprises。
Key areas: Domestic focus on central m88 sport betting app Seeking progress while maintaining stability in overseas operations
Domestic projects cover 70 cities in 25 provinces, municipalities and autonomous regions across the country,Overseas m88 sport betting app lands in Jeju, South Korea、Frankfurt, Germany,Australia、The Thai project is advancing in an orderly manner...Greenland officially entered the world market alone in 2012,And adhere to active and prudent investment principles,Promote domestic and overseas m88 sport betting app simultaneously and steadily。
Countercyclical investment in the domestic market,Focus on first- and second-tier cities。Based on cautiously optimistic expectations for the market,Greenland’s pace of acquiring land in 2012 has not slowed down at all。A total of 10,557 acres of new land reserves were added throughout the year,Buildable construction area 19.08 million square meters,Not only has a large number of reserves but great market potential、High-quality projects with strong leverage effect,And newly entered Hangzhou、Ningbo、Qingdao、Kunming and other batches with high energy levels、Provincial capital cities and sub-provincial cities with large space,The layout is further improved。Greenland Thinks,First- and second-tier cities because of their economic m88 sport betting app、Business density and the resulting industrial agglomeration and urban population agglomeration effects,Brought to include residential、Significant demand for commercial real estate,The vast market space and potential contained therein are three、Unmatched by fourth-tier cities in a short period of time。Therefore,Greenfield’s investment strategy in 2013 is still positioned to focus on first- and second-tier cities,Continue to coordinate superior resources and concentrate them in high-energy areas,Around economic m88 sport betting app energy level、Core factors such as population agglomeration and urbanization process,Focus on key central cities to increase investment、Intensive farming。
Successful start of overseas investment strategy,Improve transnational resource allocation capabilities。"For overseas business,Our plan is to make continuous breakthroughs in a steady and orderly manner,Strictly control risks、Ensure Profit,Building a solid brand overseas、Show the style of a large Chinese enterprise。”In fact,Greenland’s overseas business, which was fully launched in 2012, has achieved remarkable results despite steady progress - the Greenland Health and Medical City project in Jeju Island, South Korea has officially started construction,Currently starting to accumulate customers,Sales will start in the first quarter of this year;The overseas export of independent hotel brands has successfully solved the problem,Through cooperation with Spanish MELIA Hotel Group,The first Greenland self-branded hotel will settle in Frankfurt, Germany in the first quarter of this year,And is accelerating the implementation of follow-up cooperation projects in Spain,Steadyly advancing the European market layout,"Resource Sharing" for China's hotel industry、The new way of overseas expansion of "Swap Market" provides a classic example;Australia、Preparatory work for projects in Thailand and other places is progressing steadily。Greenland has become China’s first real estate company to invest and develop on a large scale overseas。Greenland’s overseas business sales revenue is expected to exceed 2 billion yuan in 2013,And will be committed to regional layout、New progress has been made in operation quality。Zhang Yuliang said frankly: "There must be certain differences between overseas markets and the Chinese market,Enterprises must avoid acclimatization,Operation management must be further standardized、Adapt to and master the rules of overseas markets、Reasonable planning of financing channels, etc.,Continuously explore expansion models and profit models that suit your own reality,This is also an urgent need for m88 sport betting app spaces。”
Key products: Commercial offices still have strong demand and increase investment in product research and m88 sport betting app
m88 sport betting app space is one step ahead、Persistent product structure adjustment,In recent years, market regulation has always demonstrated strong self-regulation capabilities,100 billion performance in 2012,It is also due to its compliance with policies and the market、Product strategy to ensure supply and sales of urgently needed residential and commercial products。
In 2012, commercial products accounted for approximately 40% of the total sales of Greenland real estate,Strongly supports the stable growth of overall performance。This strategy will continue in 2013,Zhang Yuliang said,“Greenland has always been confident in China’s economic prospects and the long-term stable and healthy m88 sport betting app of the real estate market。The urbanization process continues,The rigid demand for residential projects will increase steadily,In the long run, this part of the market will not shrink but expand,Although reasonable housing consumption such as rigid demand cannot bring rapid growth of real estate,But it can make real estate healthy、Continuous、Stable ‘Slow Water’。simultaneously,With the m88 sport betting app of the city,The demand for commercial real estate will also further expand,There is still a lot of room for m88 sport betting app in commercial real estate。”
At the same time,In response to the central government’s requirements on “implementing the innovation-driven development strategy”,Greenland will further promote the acceleration of product upgrading as a key task。Greenland Architectural Research Institute is fully operational in 2012,Strengthen the construction of technical control and support system in an all-round way,The systematic nature of technology research and development has been greatly enhanced。Foreign cooperation with domestic and foreign R&D institutions such as China Architectural Design Institute,Industrialization、Carry out in-depth research on m88 sport betting app building and other topics,In-depth development of compact residential products、Research and development innovation of industrial real estate and other product lines,Achieved rich results。35 m88 sport betting app star-rated projects throughout the year,Won 2 national-level projects。m88 sport betting app space indication,In 2013, we will further focus on improving product competitiveness under the background of vigorously promoting new urbanization construction,Improving the level and level of innovative research and development,Improve vision、Leading demand、Shape the benchmark。Among them,The focus will be on conducting research and development in line with the guidance of national industrial policies,Actively explore smart cities、Ecological city concept and industrialization、The organic combination of m88 sport betting app strategy and own product research and development,Strengthening the construction of m88 sport betting app star projects,Consolidate and improve industry-leading scale and level。simultaneously,Will make full use of the Greenland Architecture Research Institute platform,Actively participate in national-level research、Carry out high-level cooperation,Promote industrialization、Research on fully decorated residences and other topics and application of results,Improve product performance and premium capabilities。
Optimistic about the prospects: big m88 sport betting app、Large space、Big Enterprise、Great achievements
Regarding the m88 sport betting app environment and opportunities facing the current and next stages,Zhang Yuliang summarized it as "big market、Large space、Big Enterprise、Great achievements”: “Greenland is firmly optimistic about China’s economic and social landscape,With reform dividend、Full release of urbanization dividends,Potential、Opportunity、Huge space。The market is not expected to have major ups and downs this year,Will be better than last year to some extent。The industry is currently in a period of adjustment and transformation,Big companies are based on big industries,By accurately grasping policy opportunities、Take the lead in transformation and upgrading、Continuous innovation of profit model、Complementary m88 sport betting app of multiple industries, etc.,Easier to seize opportunities、Get resources。But the opportunity is fleeting、Companies still need to seize opportunities、Only when strategies are in place can potential be transformed into results。
Seize the new opportunities under the new situation,Accelerate enterprise innovation and transformation,Bringing the company’s high-quality growth to a new level,The m88 sport betting app space that opens a new stage of "starting again after twenty years",Full of confidence in realizing the next “Greenfield Dream”。