Actively respond to the "one body and two wings" layout of the M88 login hotel and tourism industry in consumption upgrade
March 19,Greenland Group and China Eastern M88 login Group held a signing ceremony for “investing in Shanghai M88 login International Travel Service”,Green space with 2.Successfully bid for 5.1 billion yuan to acquire 65% equity of Shanghai M88 login International Travel (Group) Co., Ltd. (referred to as "Shanghai International Travel Service"), a wholly-owned subsidiary of China Eastern M88 login。This move marks the first time that the “greenfield mixed-use reform” model has entered the field of large consumer industries,It will help Greenland further expand and strengthen tourism-related industries,Better promote consumption upgrade、Leading people to a better life。Chairman of China Eastern M88 login Group、Party Secretary Liu Shaoyong,General Manager、Li Yangmin, Deputy Secretary of the Party Leadership Group,Chairman of Greenland Group、President Zhang Yuliang and others attended the signing ceremony。
Shanghai International Travel Service’s business scope covers inbound tourism、Domestic Travel、Business Exhibition、Domestic outsourcing and air ticket agency、Travel cars and overseas employment services, etc.。According to the reorganization plan,Greenfield will hold 65% of Shanghai M88 login International Travel Service,China Eastern M88 login holds 35% equity。Green will continue to promote the mixed reform of Shanghai M88 login and China Travel Service,Plans to release a total of up to 25% of the equity to the Shanghai M88 login International Travel Management Team year by year,Finally forming a green space、China Eastern M88 login、The "greenfield model" of the management team's "ternary ownership structure"。This time Greenland joins hands again after participating in the mixed reform of China Eastern M88 login,Greenland and China Eastern M88 login established a comprehensive strategic partnership in 2013,Many times holding hands at the group and subsidiary levels,Has become an active interaction between central enterprises and local state-owned enterprises,Fully tap into and leverage the resource and brand advantages of both parties,Achieve business complementarity、A model of joint development。
Chairman of China Eastern M88 login Group、Liu Shaoyong, Secretary of the Party Leadership Group said,Greenland Group has gone through more than 20 years of hard work,has changed from "Shanghai's green space" to "China's green space"、"The green space of the world",Shows speed、With height、With thickness、Excellent corporate image with warmth,In particular, Greenland Group has achieved the perfect combination of state-owned system and market mechanism,Has become a model for state-owned enterprise reform。This greenfield investment increase in Shanghai M88 login International Travel Service,Promote the equity reform of Shanghai M88 login International Travel Service,This is a major strategic choice made by Greenland and China Eastern M88 login to comprehensively deepen the reform of state-owned enterprises,It is also the implementation of the "Four Major Brands" in Shanghai by both parties、Major strategic measures taken to serve the construction of “Five Centers”,I believe it will be beneficial to resource sharing、Complementary advantages,Promote Shanghai M88 login International Travel Service to make breakthroughs in innovation,Developing through reform,Achieving high-quality development in the new era。
Chairman of Greenland Group、President Zhang Yuliang said,China Eastern M88 login Group is my country’s backbone state-owned air transport group and an admirable model for central enterprises,Forged a global aviation enterprise brand that represents the image of China’s aviation。Cooperation between China Eastern M88 login and Greenland,It is the cooperation between blue sky and green land,Heralds people’s expectations for a better future。Under the policy background of further promoting the mixed-ownership reform of state-owned enterprises and the country's vigorous development of consumer industries、In the context of meeting people’s needs for a better life,Both parties signed an investment agreement with Shanghai M88 login International Travel Service,Work together to strengthen and expand the tourism industry,Seems more significant of the times。Shanghai International Travel Service will adopt a more flexible and efficient operating mechanism、More sincere and united teamwork and better business performance,Become a strong new force in the "green land" industrial cluster,Become a leader in the mixed reform of state-owned enterprises in central and local areas、Benchmarking enterprise。
Greenland Hotel, Tourism, Convention and Exhibition Industry under the coordinated layout of “One Body and Two Wings”,The next step will be to combine the in-flight travel resources of Shanghai M88 login and China Travel Service、Industry Qualification、Profound accumulation in store network and other aspects,Make full use of the overall brand of Greenland、Comprehensive advantages such as resources and industrial synergy,Further enhance the core competitiveness of the hotel, tourism, exhibition industry and the comprehensive competitive advantages of the industry chain。Greenfield will actively expand into the global tourism market,Create a unique tourism service、Business travel service is the core business,Collect "food、Stay、row、游、Purchase、A smart tourism resource operator integrating entertainment and entertainment,Form a group of high-level tourist destinations,Build a batch of integrated “Greenland Life Comprehensive Experience Centers”,Build a powerful tourist resource operation channel,Strive to achieve asset securitization of tourism business in 2021。